Getting Investment Ready to Start the Day You Start Your Business
Starting a business is an exciting journey, but it requires more than just a great idea and determination. To ensure long-term success, businesses must be investment ready. This means positioning your company to attract the right investors who can support your growth and expansion. In this article, we draw insights from James Spenceley, the co-founder of Vocus Communications, who highlights the importance of preparing your business to appeal to investors. His experience shows how being investment ready can open doors to new opportunities, just like it did for Vocus when it was bought for $20 million and listed on the ASX.
Whilst not a recent article, it nicely explains a lot of the issues expanding business face.
Background
James Spenceley co-founded wholesale telecommunications provider Vocus in 2007, and since then the company has exceeded his expectations, turning over profit every year, with 2008-09 revenue of $5.2 million. The company was listed on last year’s SmartCompany Start Up Awards. But the biggest improvement occurred only this year, when investment firm Investec bought the company for $20 million, and listed it on the ASX as Vocus Communications. Spenceley says the company is now able to pursue a number of expansion projects overseas that it couldn’t have done before.
The key, he says, is finding a good investor. Spenceley believes small businesses looking for investment should analyse themselves constantly and look for ways to make themselves attractive to larger, cashed-up companies
Are you happy with the ASX listing this mouth?
Absolutely. We knew we had prepared, we thought the offer was reasonably priced it was great to see such a good result from day one . We think it started off very strongly.
Becoming investment ready is a critical step for any business aiming to scale and thrive. By continually assessing your company’s strengths, identifying areas for improvement, and aligning with the right investors, you can create a solid foundation for success. Just like James Spenceley did with Vocus, preparation and strategic planning are key to securing investment that drives business growth and opens new doors for future opportunities. Start working towards being investment ready today, and set your business up for a prosperous future.
Reprint of an article in www.smartcompany.com.au July 2010 by Patrick Stafford
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